How To Take Advantage Of The Golden Section In Town?
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How To Take Advantage Of The Golden Section In Town? |
It is generally acknowledged that stores are better to set up at the most busy section in a city, crossroads corners of main streets are the best choice. However, if all the store holders think and do in this way, there could cause different effects depending on what business strategy they take. See follows for some instances:
A. Zhengzhou
The area around two seven square of Zhengzhou city is regarded as each inch of land is
worth a thousand gold. The square located at the juncture of five busy main roads and
consequently it seems to be the golden place, many large scale stores have been set up on
it. There are ASIA GROUP CO. LTD, HUALIAN DEPARTMENT STORE, TIANRAN COMMERCIAL BUILDING, COMMERCIAL CITY BUILDING, ASIA WUCAI PLAZA. The golden place had
gained a wonderful sight in business since China took the market economy policy, and also
had merciless punished by market. It is because each store located at this place merely
considered how to gain their own profit and tired all attempts to beyond other stores.
They held price fighting: If one sell goods at 30% discount today, the other should sell
goods at 50% discount tomorrow. Of course the most beneficial part is the consumers rather
than the stores. Though there was scene of consumer flocked to the store to bought things
at a nearly half price, stores only earned little profit on things they sold because of
the low price. Some things worse, consumers had tasted the sweetness of buying things at a
discount and would not buy things at full price further, they always wait for discount
offered by the stores anf wait for enjoying the result of price fight among stores. But as
having to paying for the rented place and a heavy payroll, stores cannot bear this long
waiting. As a result, ASIA WUCAI PLAZA fallen down first, TIANRAN was the second one, the
rest also got deep hurt from the price fight and decline in their business.
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B. Shanghai
Xujiahui is a time honored golden business section of Shanghai, at the crossroads corners
standing SHANGHAI ORIENT SHOPPING
CENTER, SHANGHAI NO.6 DEPARTMENT
STORE, SHANGHAI PACIFIC DEPARTMENT XUJIAHUI BRANCH. Surprisingly, they live in peace and prosperous with each other for so many
years. What is that? It thanks to they adjust themselves properly, they set aims to
different age of customers and selling goods at different class. For instance, SHANGHAI
ORIENT orient at high class, the classcial and delicate envirnoment attracts people with
well-education and high taste to life. The PACIFIC STORE oriented at post-medium class,
catering for young people. And SHANGHAI NO.6, takes their target to the public with common
income. Such proper markert allocation makes them prosperous in business.
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C. Fuzhou
Dongjieko is the most golden crossroads in Fuzhou, many merchandisers making their gold
dig here. In which there are NEW HUADU
DEPARTMENT BUILDING, HUADU DEPARTMENT STORE, FUZHOU DONG STREET DEPARTMENT STORE.
They seems to fight with each other silently, FUZHOU DONG STREET DEPARTMENT STORE newly
set up a shopping building with an area of 40 thousands meters' square, and HUADU
DEPARTMENT STORE kept pace up immediately with building up a 38 thousands meter' square
shopping store. Presently, it is hard to say that result will come out finally. But we
believe that as long as the store holder can see more clear with their situation anf take
right strategy they will stand the keen competition.
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To witness the experience of store in above three metropolises, we hope merchandisers could use this warning. Always make sure with market orientation so that to take the most advantage of the golden place in town.
20 FEB, 2001
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